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Commercial / Brand

Skōsh.

A coffee shop that wanted to be a lifestyle studio. Black, warm wood, brass, and a wordmark that holds the room together.

Skosh, the finished coffee bar with black-walnut cabinetry, brass fixtures, an antler chandelier, and a neon 'the Slow Bar' sign.
Client
Skosh, Coffee + Lifestyle Studio
Role
Brand identity & interior buildout
Year
2023
Type
Commercial / Brand

The brief

A founder team in Indianapolis with a name and a feeling. They didn't want another light-and-airy café. They wanted somewhere that read as evening at noon: low-lit, warm, deliberate. The challenge was making 'moody coffee shop' feel hospitable instead of pretentious.

The approach

Worked the brand and the room as one piece. Wordmark first, uppercase, soft-cornered, equal weight, no flourish. That set the rule for everything that followed: black walls, walnut bar, brass everything else. The 'O' from the wordmark became the cup-sleeve mark, the sticker, the door pull.

The outcome

Open since fall 2023 with a regulars list before the soft open. The brand identity ships across cups, merch, and an Indianapolis-specific 'INDIANA' lockup. Sister concept SkoshIndy followed.

The transformation

Before → After

Skosh, the finished coffee bar with black-walnut cabinetry, brass fixtures, an antler chandelier, and a neon 'the Slow Bar' sign.
Gutted Indianapolis storefront mid-demolition, exposed framing, construction debris and lumber scattered across the concrete floor.
BeforeAfter
◂▸
Skosh, the finished coffee bar with black-walnut cabinetry, brass fixtures, an antler chandelier, and a neon 'the Slow Bar' sign.

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