The brief
Skōsh implemented a festival footprint that felt like a destination, not a booth, somewhere guests would stop, sit, and photograph in the middle of an outdoor event with a feeling of connection and belonging.
← All work
Brand Activation
Baby Got Brunch.
A branded VIP lounge for Skōsh lifestyle studio at an outdoor brunch festival. Eclectic furniture and an inviting set staged over a painted lot, with 'Let's Make Pour Decisions' signage and Skōsh's non-alcoholic Pink Sapphire on pour.
- Client
- Skōsh, pop-up activation
- Role
- VIP lounge styling
- Year
- 2024
- Type
- Brand Activation
The approach
Turned an open lot into an outdoor living room: an 80s Carson sofa, mixed bouclé poufs, clear acrylic chairs on a layered rug, framed by draped olive backdrops and a 'Let's Make Pour Decisions' wordmark. Skōsh's Pink Sapphire mocktail got its own styled moment that was refreshing and suitable for all to enjoy.
The outcome
A lounge that carried the brand's voice outdoors, comfortable, photogenic, and undeniably Skōsh. SIP - SAVOR - STYLE
The lounge, styled
12 moments
The lounge staged on a painted concrete lot, ghost chairs and a clay accent pillow around a gold side table, beneath a BestOne building sign.
Three guests on the vintage velvet sofa under the neon 'Let's Make Pour Decisions' sign, drinks in hand.
Haley in a green halter and white skirt, laughing mid-dance in front of the lounge sofa.
A mirrored frame showing Skosh's 'Pink Sapphire, Cherry Basil Lime, Non-Alcoholic' beside a gold vase of fresh mint on a butter-yellow cloth.
Two friends in sunglasses grinning under the neon sign, a purple bandana and a name-tag sticker.
Guests settled into the shaded lounge on a black-and-white chevron rug, a pink chair and silver-foil balloons behind.
A guest kicked back in a grey leather club chair beside a mosaic lantern, umbrellas and trees behind.
Friends around a bistro table under a black umbrella, the festival crowd in the background.
The vintage floral velvet sofa with a navy and a sage bouclé pouf on a layered rug under the neon sign.
Two guests in a faux-fur coat and Skōsh tee, sunglasses on, close to the camera.
A couple in matching floral prints laughing in front of the 'Let's Make Pour Decisions' backdrop, the vintage sofa beside them.
Have a space in mind?
Let’s collab!